Here are some steps you should follow to start your new digital journey:
Be clear about your purpose as a company:
In order to get your strategies on track, you need to know who you are. On many occasions, companies and their collaborators are not clear about the reason why they exist, let alone where they are headed. Without a clear purpose it is very difficult to define and direct a digital strategy.
Establish your objectives:
Sales automation is one of the main benefits offered by a CRM like HubSpot. This tool allows you to automate repetitive and tedious tasks, such as lead tracking, email scheduling, and document management. By reducing the amount of time spent on these tasks, you free up valuable time for your sales team to focus on what really matters: closing more business.
Understand your consumer:
Strategies revolve around people and this is why your company must first look at your consumer, understand them and generate empathy to achieve a loyal and long-term relationship. The concepts of Buyer Persona and Buyer Journey -part of the Inbound Marketing methodology-, teach us to understand our consumer in a more specific and deep way, as opposed to the traditional demographic segmentation. In other words, you will be able to know who they are and how they behave in order to model segments for which it is easier to personalize your message.
Define your digital ecosystem:
Here you must choose the digital channels through which you will communicate with your audience. Some will be institutional and others will be exclusively advertising: this will depend on your objectives and your budget, but mainly on the characteristics of your consumers.
Choose your work team:
Whether you work with an internal team, an external agency or a mix of both, the profiles of each member of your team is fundamental to properly execute your strategy. You must cover the main aspects of your company: web environment, communication, advertising (planning), community manager, software and tools management (automation), digital design, motion graphics and performance.
Design a strategy:
Once all the above points are clear, it’s time to land a plan of action. Supported by tools such as the conversion funnel (Inbound Marketing), you can define channels and messages to use according to your objectives and mainly to your Buyer Persona. Don’t be afraid to propose or test! Digital is a very dynamic and flexible medium, which allows you to adjust the strategy along the way, according to the results you get.
Create your content and move forward!
It’s time to get started. Start creating your content for the different media aligned to your brand and following the approach of your strategy. It’s time to launch yourself to stardom!
Like any great journey, the important thing is to take it one step at a time: as safe as possible, but always moving forward. If you need additional help on how to execute each step in detail, don’t hesitate to contact us or support you with the different solutions that Quovo has for you.